diff --git a/components/CommercialOffer.js b/components/CommercialOffer.js
index abbdcab..2328d4b 100644
--- a/components/CommercialOffer.js
+++ b/components/CommercialOffer.js
@@ -61,7 +61,7 @@ export default function CommercialOffer({ hostedOffer }) {
                             $25,000–$40,000.
                         </p>
                         <Link href="/qualify" className="btn-ink mt-6 inline-block">
-                            Qualify one workflow
+                            Start your first workflow
                         </Link>
                     </article>
                     <article id="cloud-preview" className="rounded-2xl border border-hairline bg-panel p-6 md:p-8">
diff --git a/components/Footer.js b/components/Footer.js
index c57c252..d2b4f3c 100644
--- a/components/Footer.js
+++ b/components/Footer.js
@@ -182,7 +182,7 @@ export default function Footer({
                                 })
                             }
                         >
-                            Qualify one workflow
+                            Start your first workflow
                         </a>
                         <div
                             className={styles.repositoryProof}
diff --git a/components/MastHead.module.css b/components/MastHead.module.css
index 2392e19..7bd1d55 100644
--- a/components/MastHead.module.css
+++ b/components/MastHead.module.css
@@ -22,9 +22,9 @@
     color: var(--ink-3);
 }
 
-/* Primary workflow-fit CTA. The adjacent action jumps to the evidence demo.
-   The compact install line keeps the local, no-account path available without
-   adding a third competing button. */
+/* Primary evidence-demo CTA. The adjacent action opens the workflow-fit form.
+   Proof leads; the form asks for effort only after the visitor has seen a
+   verified result. */
 .heroCloud {
     display: inline-flex;
     align-items: center;
diff --git a/components/Pricing.js b/components/Pricing.js
index 5ad08a2..ea62170 100644
--- a/components/Pricing.js
+++ b/components/Pricing.js
@@ -338,7 +338,7 @@ export default function Pricing({ hostedOffer = null }) {
                             href="/qualify"
                             className="btn-ink mt-5 w-full text-center"
                         >
-                            Qualify one workflow
+                            Start your first workflow
                         </Link>
                     </EntryCard>
                 </div>
@@ -368,7 +368,7 @@ export default function Pricing({ hostedOffer = null }) {
                                     href="/qualify"
                                     className="btn-ghost-ink"
                                 >
-                                    Qualify one workflow
+                                    Start your first workflow
                                 </Link>
                                 <a href="#book" className="btn-ghost-ink">
                                     Book a 30-minute call
diff --git a/components/WorkflowQualificationForm.js b/components/WorkflowQualificationForm.js
index beb519c..7da4f0c 100644
--- a/components/WorkflowQualificationForm.js
+++ b/components/WorkflowQualificationForm.js
@@ -397,7 +397,7 @@ export default function WorkflowQualificationForm({ compact = false }) {
                     className="btn-ink disabled:cursor-wait disabled:opacity-60"
                     disabled={state === 'submitting'}
                 >
-                    {state === 'submitting' ? 'Submitting…' : 'Qualify one workflow'}
+                    {state === 'submitting' ? 'Submitting…' : 'Start your first workflow'}
                 </button>
                 <p className="max-w-xl text-xs leading-relaxed text-ink-3">
                     This intake is for scope only. Do not submit credentials, screenshots, recordings, PHI, PII, or customer records.
diff --git a/cypress/e2e/basic.cy.js b/cypress/e2e/basic.cy.js
index 0ea5065..c0f30aa 100644
--- a/cypress/e2e/basic.cy.js
+++ b/cypress/e2e/basic.cy.js
@@ -434,7 +434,7 @@ describe('public product truth', () => {
         cy.get('#side-by-side [role="region"]')
             .should('be.visible')
             .and('have.attr', 'tabindex', '0')
-        cy.contains('Qualify one workflow')
+        cy.contains('Start your first workflow')
             .scrollIntoView()
             .should('be.visible')
         cy.contains('Try locally').should('be.visible')
diff --git a/pages/compare/[slug].js b/pages/compare/[slug].js
index 395560c..44b7c55 100644
--- a/pages/compare/[slug].js
+++ b/pages/compare/[slug].js
@@ -388,7 +388,7 @@ export default function ComparisonDetailPage({ comparison, dimensionData }) {
                     </p>
                     <div className="mt-5 flex flex-wrap justify-center gap-3">
                         <Link href="/qualify" className="btn-ink">
-                            Qualify one workflow
+                            Start your first workflow
                         </Link>
                         <a
                             href="https://app.openadapt.ai/demo"
diff --git a/pages/customers/rvu-audit-heart-care.js b/pages/customers/rvu-audit-heart-care.js
index b7be73e..f8f8827 100644
--- a/pages/customers/rvu-audit-heart-care.js
+++ b/pages/customers/rvu-audit-heart-care.js
@@ -229,7 +229,7 @@ export default function RvuAuditHeartCareCaseStudy() {
                                 href="/qualify"
                                 className="btn-ink mt-6 inline-block"
                             >
-                                Qualify one workflow
+                                Start your first workflow
                             </Link>
                         </div>
 
diff --git a/pages/execute.js b/pages/execute.js
index d82a70e..5f7cea2 100644
--- a/pages/execute.js
+++ b/pages/execute.js
@@ -68,7 +68,7 @@ export default function ExecutePage() {
                         </p>
                         <div className="mt-8 flex flex-col gap-3 sm:flex-row sm:items-center">
                             <Link href="/qualify" className="btn-ink text-center">
-                                Qualify one workflow
+                                Start your first workflow
                             </Link>
                             <Link href="/partners#apply" className="btn-ghost-ink text-center">
                                 Discuss an OEM integration
@@ -215,7 +215,7 @@ export default function ExecutePage() {
                             We qualify the first workflow with your team. That creates the reusable execution contract, customer-runner plan, mobile operator decision path, and evidence needed to scale it through your product.
                         </p>
                         <div className="mt-7 flex flex-col gap-3 sm:flex-row">
-                            <Link href="/qualify" className="btn-ink text-center">Qualify one workflow</Link>
+                            <Link href="/qualify" className="btn-ink text-center">Start your first workflow</Link>
                             <Link href="/partners#apply" className="btn-ghost-ink text-center">Talk to partnerships</Link>
                         </div>
                     </div>
diff --git a/pages/how-it-works.js b/pages/how-it-works.js
index 5c1c5e6..4cfcdf1 100644
--- a/pages/how-it-works.js
+++ b/pages/how-it-works.js
@@ -86,7 +86,7 @@ export default function HowItWorksPage() {
                     </p>
                     <div className="mt-8 flex flex-wrap items-center justify-center gap-3">
                         <Link className="btn-ink" href="/qualify">
-                            Qualify one workflow
+                            Start your first workflow
                         </Link>
                         <Link className="btn-ghost-ink" href="/research">
                             Read the technical paper
diff --git a/pages/solutions/dental.js b/pages/solutions/dental.js
index d5d82cb..c5b4337 100644
--- a/pages/solutions/dental.js
+++ b/pages/solutions/dental.js
@@ -61,7 +61,7 @@ export default function DentalSolutionsPage() {
                         href="/qualify"
                         className="btn-ink"
                     >
-                        Qualify one workflow
+                        Start your first workflow
                     </Link>
                     <Link
                         href="/book"
@@ -171,7 +171,7 @@ export default function DentalSolutionsPage() {
                     </p>
                     <div className="mt-5 flex flex-wrap justify-center gap-3">
                         <Link href="/qualify" className="btn-ink">
-                            Qualify one workflow
+                            Start your first workflow
                         </Link>
                         <Link href="/book" className="btn-ghost-ink">
                             Book a 30-minute call
diff --git a/pages/solutions/healthcare.js b/pages/solutions/healthcare.js
index e50d839..a3a5fff 100644
--- a/pages/solutions/healthcare.js
+++ b/pages/solutions/healthcare.js
@@ -59,7 +59,7 @@ export default function HealthcarePage() {
                         href="/qualify"
                         className="btn-ink"
                     >
-                        Qualify one workflow
+                        Start your first workflow
                     </Link>
                     <Link
                         href="/book"
@@ -168,7 +168,7 @@ export default function HealthcarePage() {
                     </p>
                     <div className="mt-5 flex flex-wrap justify-center gap-3">
                         <Link href="/qualify" className="btn-ink">
-                            Qualify one workflow
+                            Start your first workflow
                         </Link>
                         <Link href="/book" className="btn-ghost-ink">
                             Book a 30-minute call
diff --git a/pages/solutions/insurance.js b/pages/solutions/insurance.js
index c23d327..687d9f2 100644
--- a/pages/solutions/insurance.js
+++ b/pages/solutions/insurance.js
@@ -45,7 +45,7 @@ export default function InsurancePage() {
                         href="/qualify"
                         className="btn-ink"
                     >
-                        Qualify one workflow
+                        Start your first workflow
                     </Link>
                     <Link
                         href="/book"
@@ -106,7 +106,7 @@ export default function InsurancePage() {
                     </p>
                     <div className="mt-5 flex flex-wrap justify-center gap-3">
                         <Link href="/qualify" className="btn-ink">
-                            Qualify one workflow
+                            Start your first workflow
                         </Link>
                         <Link href="/book" className="btn-ghost-ink">
                             Book a 30-minute call
diff --git a/pages/solutions/lending.js b/pages/solutions/lending.js
index 4b4836a..cb716fc 100644
--- a/pages/solutions/lending.js
+++ b/pages/solutions/lending.js
@@ -39,7 +39,7 @@ export default function LendingPage() {
                         href="/qualify"
                         className="btn-ink"
                     >
-                        Qualify one workflow
+                        Start your first workflow
                     </Link>
                     <Link
                         href="/book"
@@ -104,7 +104,7 @@ export default function LendingPage() {
                     </p>
                     <div className="mt-5 flex flex-wrap justify-center gap-3">
                         <Link href="/qualify" className="btn-ink">
-                            Qualify one workflow
+                            Start your first workflow
                         </Link>
                         <Link href="/book" className="btn-ghost-ink">
                             Book a 30-minute call
diff --git a/pages/start.js b/pages/start.js
index 4ba78c1..376ede9 100644
--- a/pages/start.js
+++ b/pages/start.js
@@ -283,7 +283,7 @@ export default function StartPage() {
                                     })
                                 }
                             >
-                                Qualify one workflow
+                                Start your first workflow
                             </Link>
                         </article>
                     </div>
diff --git a/public/openadapt-paper.pdf b/public/openadapt-paper.pdf
index 10d966a..a1d5e72 100644
Binary files a/public/openadapt-paper.pdf and b/public/openadapt-paper.pdf differ