diff --git a/components/Footer.js b/components/Footer.js
index e22b244..c57c252 100644
--- a/components/Footer.js
+++ b/components/Footer.js
@@ -16,6 +16,7 @@ import { track, EVENTS } from 'utils/analytics'
 import repositoryStatsView from 'utils/repositoryStatsView'
 import repositoryStatsSelection from 'utils/repositoryStatsSelection'
 import useLiveRepositoryStats from 'utils/useLiveRepositoryStats'
+import NewsletterCapture from './NewsletterCapture'
 import styles from './Footer.module.css'
 
 const { sourceLabel } = repositoryStatsView
@@ -126,12 +127,28 @@ const DEVELOPER_COLUMN = [
 })
 
 const CONNECT_COLUMN = [
-    BLOG_LINK,
     byLabel('Discord'),
     { label: 'GitHub', href: OPENADAPT_REPOSITORY_URL },
     { label: 'Contribute workflows', href: '/contribute' },
 ]
 
+// Blog posts live on the external blog; "All posts" is the canonical
+// BLOG_LINK destination shared with the top nav.
+const BLOG_COLUMN = [
+    {
+        label: 'We ran it on a real EMR',
+        href: 'https://blog.openadapt.ai/posts/openemr-benchmark/',
+    },
+    {
+        label: 'The silent wrong write',
+        href: 'https://blog.openadapt.ai/posts/silent-wrong-action/',
+    },
+    {
+        label: 'Compile once, govern every repair',
+        href: 'https://blog.openadapt.ai/posts/2026-07-20-compile-once-govern-every-repair/',
+    },
+]
+
 export default function Footer({
     repositoryStats = OPENADAPT_STATS_SNAPSHOT,
 }) {
@@ -144,6 +161,7 @@ export default function Footer({
     return (
         <div className={styles.footerContainer}>
             <footer className={styles.footer}>
+                <NewsletterCapture />
                 <div className={styles.top}>
                     <div className={styles.brand}>
                         <a href="/" className={styles.wordmark}>
@@ -309,6 +327,24 @@ export default function Footer({
                             </ul>
                         </div>
 
+                        <div className={styles.column}>
+                            <h2 className={styles.columnTitle}>Blog</h2>
+                            <ul className={styles.columnList}>
+                                {BLOG_COLUMN.map((item) => (
+                                    <li key={item.label}>
+                                        <FooterLink href={item.href}>
+                                            {item.label}
+                                        </FooterLink>
+                                    </li>
+                                ))}
+                                <li>
+                                    <FooterLink href={BLOG_LINK.href}>
+                                        All posts
+                                    </FooterLink>
+                                </li>
+                            </ul>
+                        </div>
+
                         <div className={styles.column}>
                             <h2 className={styles.columnTitle}>Connect</h2>
                             <ul className={styles.columnList}>
diff --git a/components/MastHead.js b/components/MastHead.js
index 3e7776e..f3aae9f 100644
--- a/components/MastHead.js
+++ b/components/MastHead.js
@@ -1,6 +1,7 @@
 import React from 'react'
 import Link from 'next/link'
 
+import { siteCopy } from 'lib/siteCopy'
 import { track, EVENTS } from 'utils/analytics'
 import useLiveRepositoryStats from 'utils/useLiveRepositoryStats'
 
@@ -51,7 +52,7 @@ export default function Home({ githubStats: initialGithubStats }) {
                                 )}
                             </div>
                             <h1 className="font-display text-2xl md:text-3xl mt-0 mb-4 font-semibold tracking-tight text-ink">
-                                Automate the work your systems still make people do.
+                                {siteCopy.buyerLine}
                             </h1>
                             <p className="mt-0 mb-4 mx-auto max-w-2xl font-sans font-normal text-base md:text-lg text-ink-2">
                                 Show OpenAdapt a repeated task. It compiles the
@@ -67,29 +68,33 @@ export default function Home({ githubStats: initialGithubStats }) {
                                 <div className="flex flex-wrap items-center justify-center gap-3 mt-0 mb-4">
                                     <Link
                                         className={styles.heroCloud}
-                                        href="/qualify"
-                                        data-testid="workflow-fit-cta"
+                                        href="#demo"
+                                        data-testid="demo-cta"
                                         onClick={() =>
                                             track(EVENTS.HERO_CTA_CLICK, {
-                                                cta: 'qualify_one_workflow',
+                                                cta: 'watch_demo',
                                             })
                                         }
                                     >
-                                        See if your workflow fits
+                                        Watch it prove a result (65s)
                                     </Link>
                                     <Link
                                         className="btn-ghost-ink"
-                                        href="#demo"
-                                        data-testid="demo-cta"
+                                        href="/qualify"
+                                        data-testid="workflow-fit-cta"
                                         onClick={() =>
                                             track(EVENTS.HERO_CTA_CLICK, {
-                                                cta: 'watch_demo',
+                                                cta: 'qualify_one_workflow',
                                             })
                                         }
                                     >
-                                        Watch the 65-second demo
+                                        See if your workflow fits
                                     </Link>
                                 </div>
+                                <p className="mt-0 mb-6 text-sm leading-relaxed text-ink-3">
+                                    Qualification means we test your workflow
+                                    against real failures before it runs.
+                                </p>
                                 <p className="mb-8 text-sm leading-relaxed text-ink-3">
                                     <code className="rounded border border-hairline bg-panel px-2 py-1 text-ink">
                                         pip install openadapt
diff --git a/components/NavHeader.js b/components/NavHeader.js
index b171b02..b7c9530 100644
--- a/components/NavHeader.js
+++ b/components/NavHeader.js
@@ -365,7 +365,7 @@ export default function NavHeader() {
                             })
                         }
                     >
-                        Qualify one workflow
+                        Start your first workflow
                     </Link>
                 </div>
                 <button
diff --git a/components/NewsletterCapture.js b/components/NewsletterCapture.js
new file mode 100644
index 0000000..c7ab96e
--- /dev/null
+++ b/components/NewsletterCapture.js
@@ -0,0 +1,102 @@
+import { useState } from 'react'
+
+import { trackEmailCapture } from 'utils/conversion'
+import styles from './NewsletterCapture.module.css'
+
+export default function NewsletterCapture({
+    location = 'newsletter_footer',
+}) {
+    const [email, setEmail] = useState('')
+    const [submitting, setSubmitting] = useState(false)
+    const [submitted, setSubmitted] = useState(false)
+    const [failed, setFailed] = useState(false)
+
+    const handleSubmit = async (event) => {
+        event.preventDefault()
+        setSubmitting(true)
+        setFailed(false)
+
+        const body = new URLSearchParams(
+            new FormData(event.target)
+        ).toString()
+
+        // Netlify Forms AJAX submission; mirrors the other lead forms.
+        try {
+            const response = await fetch('/form.html', {
+                method: 'POST',
+                headers: { 'Content-Type': 'application/x-www-form-urlencoded' },
+                body,
+            })
+            if (!response.ok) throw new Error('newsletter submission failed')
+            setSubmitted(true)
+            trackEmailCapture({ location })
+        } catch (error) {
+            setFailed(true)
+        } finally {
+            setSubmitting(false)
+        }
+    }
+
+    return (
+        <div className={styles.wrap} data-testid={location}>
+            {submitted ? (
+                <p className={styles.success} role="status">
+                    Thanks — you are on the list. Product updates only, no
+                    spam.
+                </p>
+            ) : (
+                <>
+                    <p className={styles.leader}>
+                        Get product updates by email.
+                    </p>
+                    <form
+                        name="newsletter"
+                        method="post"
+                        data-netlify="true"
+                        netlify-honeypot="bot-field"
+                        onSubmit={handleSubmit}
+                        className={styles.form}
+                    >
+                        <input
+                            type="hidden"
+                            name="form-name"
+                            value="newsletter"
+                        />
+                        <p className="hidden">
+                            <label>
+                                Do not fill this out if you are human:{' '}
+                                <input
+                                    name="bot-field"
+                                    tabIndex={-1}
+                                    autoComplete="off"
+                                />
+                            </label>
+                        </p>
+                        <input
+                            className={styles.input}
+                            type="email"
+                            name="email"
+                            placeholder="you@company.com"
+                            aria-label="Email address"
+                            value={email}
+                            onChange={(event) => setEmail(event.target.value)}
+                            required
+                        />
+                        <button
+                            type="submit"
+                            className={styles.submit}
+                            disabled={submitting}
+                        >
+                            {submitting ? 'Sending…' : 'Subscribe'}
+                        </button>
+                    </form>
+                    {failed && (
+                        <p className={styles.error} role="alert">
+                            That did not go through. Please try again.
+                        </p>
+                    )}
+                </>
+            )}
+        </div>
+    )
+}
diff --git a/components/NewsletterCapture.module.css b/components/NewsletterCapture.module.css
new file mode 100644
index 0000000..bb7c95f
--- /dev/null
+++ b/components/NewsletterCapture.module.css
@@ -0,0 +1,75 @@
+.wrap {
+    width: 100%;
+    min-width: 0;
+    max-width: 26rem;
+    margin: 0 auto 2.5rem;
+    display: flex;
+    flex-direction: column;
+    gap: 0.5rem;
+}
+
+.leader {
+    margin: 0;
+    font-family: var(--font-mono);
+    font-size: 11px;
+    letter-spacing: 0.08em;
+    text-transform: uppercase;
+    color: var(--ink-3);
+}
+
+.form {
+    display: flex;
+    flex-wrap: wrap;
+    gap: 0.5rem;
+}
+
+.input {
+    flex: 1 1 13rem;
+    min-width: 0;
+    padding: 9px 16px;
+    border-radius: 9999px;
+    border: 1px solid var(--hairline);
+    background: var(--panel);
+    color: var(--ink);
+    font-size: 14px;
+}
+
+.input:focus {
+    outline: none;
+    border-color: var(--accent);
+}
+
+.submit {
+    padding: 9px 20px;
+    border-radius: 9999px;
+    border: 1.5px solid var(--accent);
+    background: var(--accent);
+    color: var(--ground);
+    font-size: 14px;
+    font-weight: 600;
+    cursor: pointer;
+    transition: background-color var(--dur-2, 180ms) var(--ease-out, ease);
+}
+
+.submit:hover {
+    background: var(--accent-hover);
+    border-color: var(--accent-hover);
+}
+
+.submit:disabled {
+    opacity: 0.6;
+    cursor: default;
+}
+
+.success {
+    margin: 0;
+    font-size: 14px;
+    color: var(--accent);
+}
+
+.error {
+    margin: 0;
+    font-size: 13px;
+    color: #b42318;
+}
+
diff --git a/cypress/e2e/basic.cy.js b/cypress/e2e/basic.cy.js
index c51612a..0ea5065 100644
--- a/cypress/e2e/basic.cy.js
+++ b/cypress/e2e/basic.cy.js
@@ -204,7 +204,7 @@ describe('public product truth', () => {
         cy.get('header')
             .first()
             .within(() => {
-                cy.contains('a', 'Qualify one workflow').should(
+                cy.contains('a', 'Start your first workflow').should(
                     'have.attr',
                     'href',
                     '/qualify'
diff --git a/lib/siteCopy.js b/lib/siteCopy.js
new file mode 100644
index 0000000..51c138b
--- /dev/null
+++ b/lib/siteCopy.js
@@ -0,0 +1,7 @@
+// Canonical marketing copy. Surfaces import from here so a wording change
+// can never leave two pages telling different stories about the product.
+export const siteCopy = {
+    buyerLine: 'Automate the work your systems still make people do.',
+    engineLine:
+        'OpenAdapt compiles demonstrated GUI workflows into deterministic, locally executable programs. Healthy runs make no model calls. When interfaces drift, OpenAdapt re-resolves from retained evidence or proposes a governed repair and halts when verification fails.',
+}
diff --git a/netlify.toml b/netlify.toml
index 6cb0af2..e03568f 100644
--- a/netlify.toml
+++ b/netlify.toml
@@ -44,3 +44,16 @@
   for = "/reference/*"
   [headers.values]
     Cache-Control = "public, max-age=31536000, immutable"
+
+# Short marketing paths for the hosted demo and the documentation site.
+[[redirects]]
+  from = "/demo"
+  to = "https://app.openadapt.ai/demo"
+  status = 301
+  force = true
+
+[[redirects]]
+  from = "/docs"
+  to = "https://docs.openadapt.ai"
+  status = 301
+  force = true
diff --git a/pages/index.js b/pages/index.js
index b7459a3..4e944ec 100644
--- a/pages/index.js
+++ b/pages/index.js
@@ -8,6 +8,7 @@ import FinalQualificationCta from '@components/FinalQualificationCta'
 import Footer from '@components/Footer'
 import HowItWorksCondensed from '@components/HowItWorksCondensed'
 import MastHead from '@components/MastHead'
+import NewsletterCapture from '@components/NewsletterCapture'
 import ProductStatus from '@components/ProductStatus'
 import Qualification from '@components/Qualification'
 import ReplayHero from '@components/ReplayHero'
@@ -157,11 +158,6 @@ export default function Home({ githubStats, hostedOffer }) {
                 />
             </Head>
             <MastHead githubStats={currentGithubStats} />
-            <div id="customer-result">
-                <Reveal>
-                    <CustomerCaseStudy />
-                </Reveal>
-            </div>
             <section
                 id="demo"
                 className="border-b border-hairline bg-panel px-5 py-20 md:py-28"
@@ -182,6 +178,11 @@ export default function Home({ githubStats, hostedOffer }) {
                     <BusinessDecisionPreview />
                 </div>
             </section>
+            <div id="customer-result">
+                <Reveal>
+                    <CustomerCaseStudy />
+                </Reveal>
+            </div>
             <Reveal><HowItWorksCondensed /></Reveal>
             <Reveal><Qualification /></Reveal>
             <Reveal><ProductStatus /></Reveal>
@@ -189,6 +190,7 @@ export default function Home({ githubStats, hostedOffer }) {
             <Reveal><DashboardShowcase /></Reveal>
             <Reveal><TrustSummary /></Reveal>
             <Reveal><FinalQualificationCta /></Reveal>
+            <NewsletterCapture location="newsletter_home" />
             <Footer repositoryStats={currentGithubStats} />
         </div>
     )